It lets a user understand a particular search query better with a related video. Now, let’s discuss the subject matter of this article – video rich snippet.Ī video rich snippet is the information that comes up on Google with a tiny video appearing along with the search result. To a pro, it’s the structured data markup that you can add to your site to make it more visible to search engines. It helps you understand the site better to decide whether you want to visit it. To a layman, a rich snippet is just a brief piece of information that appears in search results below the website’s URL. Rich Snippets or Rich Results are the Google search results that feature some extra details like reviews, events, recipes, and other information to better navigate the search results. Usually, a SERP result comes up with three main things: Whenever you make a search on your Google app, you also get the ‘Discover’ option on the bottom-left of the app.īefore we get to video snippets definition, let’s first understand what ‘ rich’ snippets are. A rather new take on the erstwhile Google Feed, Discover shows the usual content and news with a greater emphasis on visuals, particularly ‘videos’.īy providing you information about things you search the most about, this feature gives you more context and control over the content you want to see. Google Discover – Launched in September 2018, Google Discover is an app feature that uses your previous Google searches to recommend content. Google Images – The ‘images’ filter will bring you a host of images for a video. Video – By clicking on the ‘videos’ filter, you will get video only results. If you search for a video query in the search bar itself, it will bring the following results:Īpart from the usual results, you also get images, news, videos, and shopping results. But the results that appear on the page depend on the type of query you enter in the search bar.Ī typical example of a Google SERP goes like this. Almost every Internet user knows what a Google Search Engine Results Page (SERP) is. – It’s the quintessential search results page on Google. Now, to actually get them, optimize your videos for Google search with video rich snippets.īefore we get to what a video rich snippet is, it’s essential to understand that apart from Google Search results, videos also appear in Video, Google Images, and Google Discover. Think about the benefits you can get by capitalizing on your video content. And numbers don’t tell you otherwise: 90% of online B2B researchers use search to research business purchases, and search is their #1 resource for research. Still, the cost of overlooking the popularity of ranking a video on Google Search weighs heavily on your business decisions. There’s no doubt that YouTube, Facebook & Twitter are some fantastic platforms to draw the eye to your video content. And, honestly, companies that don’t have a dedicated video marketing strategy are losing customers. We live in an era where the search engine giant Google also believes videos to be indispensable for buyers’ shopping experience.Ī requisite for any powerful digital marketing strategy, video content not only improves user engagement but also adds to your brand’s credibility. Phew relief gif how to#But do you know how to rank these videos on Google and improve your brand’s visibility? More importantly, do you realize the importance of video rich snippets in delivering the most bang for your buck?Ī study by Wyzowl shows that 87% of businesses use video as a marketing tool. Quick test: You may have interesting videos to share on the Internet.
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